It's MY Binky Recalls Personalized Pacifiers Due to Choking Hazard NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE July 22, 2008 Release #08-336 Firm's Recall Hotline: (888) 689-9444 CPSC Recall Hotline: (800) 638-2772 CPSC Media Contact: (301) 504-7908 It’s MY Binky Recalls Personalized Pacifiers Due to Choking Hazard WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product. Name of Product: It’s My Binky’s Personalized Pacifiers Units: About 115,000 Importer: It’s My Binky, of Henderson, Nev. Hazard: The pacifier button, ring handle and shield with nipple can detach, posing a choking hazard to infants. Incidents/Injuries: It’s My Binky has received two reports of the pacifier button, ring handle and shield with nipple detaching. No injuries have been reported. Description: The recalled pacifiers have "Japlo" imprinted on the front of the pacifier shield at the bottom, center. The pacifiers were sold in blue, white and pink with various words or designs printed on the button of the pacifier. Examples of text and symbols printed on recalled Japlo pacifiers include but are not limited to the following: BLUE (pacifier w/text) WHITE (pacifier w/text) PINK (pacifier w/text) Image of a skull (no text) image of a skull (no text) spoiled stud muffin stud muffin princess prince charming prince charming my mom rocks my mom rocks princess mute button mute button my mom rocks my dad rocks my dad rocks mute button insomniac momma’s boy little monster future ceo insomniac future ceo flirt future ceo daddy’s girl daddy’s girl little monster born to shop born to shop flirt bad to the bone Sold at: Nordstrom and baby boutique retail stores nationwide and online at www.itsmybinky.com from February 2006 through June 2008 for between $5 and $6. Manufactured in: Malaysia Remedy: Consumers should immediately take these pacifiers away from children and return them to the store where purchased or contact the firm if purchased online to receive a free replacement pacifier. Consumer Contact: For additional information, contact It’s My Binky toll-free at (888) 689-9444 between 8 a.m. and 4:30 p.m. Monday through Friday PT or visit the firm’s website at www.itsmybinky.com or e-mail Danielle Riiber at Danielle@itsmybinky.com Media Contact: Danielle Riiber at (702) 622-6261.

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